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Welcome to Sass & Grace. We are a Hampshire bridal boutique based near Winchester with an extensive range of bridesmaid dresses, flower girl dresses, wedding accessories and, of course, the all-important wedding dress!

Your wedding dress is the most important dress you will ever wear. At Sass & Grace we know you are unique and we want your personality to shine. That’s why every private appointment starts with us getting to know you.

Whether your dream wedding is a princess style fairytale wedding, a pretty country boho wedding or a glamorous city chic wedding, we can help you develop and achieve your desired look. Choose from our extensive range of bridal couture and our broad range of wedding accessories to ensure your look is completely, exclusively and uniquely you!

Our journey together doesn’t end once you’ve found your dream  dress. In fact, the service you receive from us after you’ve chosen your dress is just as important. Our exclusive experienced seamstress will ensure your bridal gown fits and flatters you perfectly. We also offer this service on our bridesmaid dresses and our flower girl dresses.

Each bride should sparkle with happiness on her big day. To ensure the exceptional service you deserve, we ask you to book an appointment so we can devote our bridal boutique, time and attention solely to you.

You can’t help but feel the romantic excitement as you make your journey to Sass & Grace. Coming through the pretty Hampshire village of East Stratton, past the idyllic 18th century church and beautifully thatched cottages, then back out into the lush green of the rolling Hampshire countryside. Burcot Farm is situated on the outskirts of East Stratton, which is halfway between Winchester and Basingstoke. We are easily accessible from the M3 and A34.

This makes us a convenient location not only for Hampshire brides but also for Surrey, Wiltshire, West Sussex, Dorset and Berkshire brides as well.

Our luxurious new Hampshire bridal boutique is in a charming old dairy barn and is an oasis of serene calm and opulence. Within our relaxed and friendly atmosphere you can take your time and have fun choosing your bridal gown.



sass & grace bridal boutique wedding dress winchester hampshire logo peach

“We know that finding your Wedding dress can be a little scary. Most of us have never before considered spending so much on one dress and choosing “the one”  for such a big day can feel like a big responsibility … but you’ve already found the one to marry! Finding the dress can be great fun in the right environment and with the right people.

We have had brides who really didn’t want to wear a wedding dress and would rather get married in a onesey.  2 hours later they have completely relaxed, had fun and are looking radiant with a glass of Prosecco in hand and wearing a dress meant for them. Some things are meant to be … we have the dress meant for you!

Being prepared will help you to enjoy the experience so we’ve put together some advice that we hope you find useful. If we’ve missed anything please do ask!

We know that it sounds as though it is owned by two best friends, and through your journey we will get to know you quite well, but that isn’t where it came from. Every bride wants to look elegant, graceful and beautiful on their big day but they also want to feel special, completely comfortable, totally themselves and to have a real twinkle in their eyes. We aim to help your personality shine on your Wedding Day and help you look and feel full of grace but with a sassiness all of your own – Sass & Grace

This so much depends on you. Many brides prefer to choose a dress quite early on so that they can relax and focus their attention on other parts of the wedding plan in the knowledge that, to quote one of our brides, “if I start to stress about anything, now at least I know that I’ll look and feel great! It is about me, isn’t it?” ….. Yes it is!  Other brides to be are quite relaxed and choose their dress later on in the planning process. We would recommend choosing your bridal gown at least 8 – 9 months before the big day to ensure that you have the widest possible choice and adequate time for fittings, however we have had brides finding the dress of their dreams and having it fitted to perfection within only 3 – 4 months

There are no hard and fast rules but if you have a Pinterest board or some clippings and ideas of what you want for your wedding day, these can be very useful in understanding what you really like. Similarly, if you have any photos of you that you feel really shows you and your personality at its best, do bring them along. The only other thing to bring is some idea of your budget and an open mind! Sometimes trying something that you’re really not sure about will help focus you on what you really do like …… other times it can be a really really pleasant surprise!

It is best to wear some good underwear in white or flesh tones, and if you have some idea of the heel height that you want, bring some shoes of that height. If not, we do have some sample shoes that you can use.

We would recommend bringing one or two close friends or family members whose company you enjoy and whose opinions you trust. Although you may be tempted, or feel pressured to bring more, having lots of different opinions can become quite confusing and spoil your enjoyment. If you really want to bring more, that is not a problem, however, to get the best of both worlds, many of our brides have a first appointment with a select few, and then have a 2nd appointment with some different friends or family to share their choice.

Our sample dresses range from UK 10 to UK 18, however, we have many tips and tricks which will help to fit the dress to your figure so you can see the look you would get. When it comes to ordering your dress, our designers provide for UK sizes 2 – 34 which is then altered to fit you perfectly.

The cost of alterations is separate to the cost of the dress and will vary depending on the complexity of the alterations needed. Once you have chosen your dress, we can advise on what alterations might be necessary and the most cost effective way of getting a perfect fit. Some of our designers customise various aspects, such as length, and this will, of course, reduce any alterations needed. You can also work with some of our designers to customise their dresses, though this would carry an additional charge.

To ensure complete privacy for our brides to be, we do work on an appointment only basis. No other bride or bridesmaid will be choosing a dress while you are with us. We allow at least one and a half hours for a first Bridal appointment and that usually flies by!!

There is no limit. You can try as many as you like in the time we have. We have a huge selection of dresses in different styles, different materials and from different designers but our brides usually find their dress after trying on between 6 and 12 wedding dresses.

Whilst you are selecting your dress, we prefer that no photos are taken. When you choose your wedding dress it is such a special time, and the feeling you have cannot be captured on a phone. What you will see when you analyse pictures after your appointment, is all the imperfections – a dress that doesn’t fit you correctly (yet), no hair or makeup done and imperfect lighting to name a few. Unless you are a professional photographer, you will have a completely different picture to the one you saw and felt when you looked in the mirror. We will happily send you some professionally taken pictures of your dress that shows it in the best light and save the pictures of you for when you have had the dress fitted to you and taken by your own photographer.

Cymbeline Indulgence Wedding Dress with v-neck and key hole back


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To ensure the exceptional service you deserve we ask you to book an appointment so we can devote our bridal boutique, time and attention solely to you.

We always reply within 48 hours so please check your

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Sass & Grace
The Old Dairy, Burcot Farm, East Stratton
Winchester, Hampshire
SO21 3DZ
01962 774160

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Bridal Boutique, Winchester, Hampshire - Sass and Grace Bridal Boutique